20 years later: new fragrance Joy by Dior

Lifestyle
06 09

French fashion house Dior has been developing a new scent to become a worthy addition to its perfume line for 20 years now. It was named Joy by Dior and incorporates floral, woodsy and musky notes enveloping in a cloud of true pleasure.

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The face of the fragrance is Hollywood actress Jennifer Lawrence, and a short film for it was directed by Francis Lawrence, who worked with the 28-year-old diva on the Hunger Games film series and thriller Red Sparrow.

 

 fashion house, Dior, dior, Joy by Dior, fragrance, Jennifer Lawrence, Francis Lawrence, campaign, video, Christian Dior Couture, addition, perfume line, #TheJoyofDior Carolina Herrera‘s Fall Winter 2018/19 campaign Fashion 06 08 CAROLINA HERRERA‘S FALL WINTER 2018/19 CAMPAIGN The second half of the summer is typically marked by premieres of most fashion brands’ ad campaigns, hurrying to remind their fans of the next upcoming season a... Saint Laurent Pre-Fall 2018 Lookbook Fashion 26 07 SAINT LAURENT PRE-FALL 2018 LOOKBOOK For the first time in 5 years since Anthony Vaccarello joined French house Saint Laurent as creative director, the brand

 fashion house, Dior, dior, Joy by Dior, fragrance, Jennifer Lawrence, Francis Lawrence, campaign, video, Christian Dior Couture, addition, perfume line, #TheJoyofDior Carolina Herrera‘s Fall Winter 2018/19 campaign Fashion 06 08 CAROLINA HERRERA‘S FALL WINTER 2018/19 CAMPAIGN The second half of the summer is typically marked by premieres of most fashion brands’ ad campaigns, hurrying to remind their fans of the next upcoming season a... Saint Laurent Pre-Fall 2018 Lookbook Fashion 26 07 SAINT LAURENT PRE-FALL 2018 LOOKBOOK For the first time in 5 years since Anthony Vaccarello joined French house Saint Laurent as creative director, the brand

 

In the campaign, Jennifer can be seen diving into the turquoise water of a pool in a snowy weightless Christian Dior Couture gown, created specifically for the shoot, basking in the gentle caress of the sun's rays, and enjoying the company of a mysterious stranger.