According to the recent researches, accounts connected to fashion became ones of the most popular on Instagram. About 47% Instagram-subscribers are following one or several similar accounts.
"Thank to social media, fashion became more available. Now you don't need to attend fashion shows to always keep up to date on trends, all you need to do is just being subscribed on a few designers," says Eva Chen, head of fashion partnerships at Instagram.
Indeed fashion became closer, and models now looking at us not from covers of slick magazines but from our smartphones' screens. By the way, nowadays Kendall Jenner is considered to be the most popular model whose life is being followed by more than 87 million followers. On Jenner's heels there is Cara Delevingne whose account has 41 million followers. The third place went to one more VS-angel - Jiji Hadid with 38.8 million followers on her account.
As for designers, the most followed one became Alessandro Michele (creative director of Gucci). Also in the top-ten there are: odious John Galliano, ever-young Diane von Fürstenberg, Haider Ackermann and Iris van Herpen.