The famous British makeup artist Pat McGrath, who creates new formulas and even cosmetic lines for Giorgio Armani and Gucci, has owned her own eponymous beauty brand since 2015 and is a personal beauty advisor to Irina Shayk, Naomi Campbell, Saoirse Ronan and Sara Sampaio, has presented a new mascara.
The product’s name is FetishEyes Mascara, which implies perfect thick eyelashes a la the iconic Twiggy. The mascara could be seen in action at the Prada Spring/Summer 2019 show.
The ever-rising noise in social media makes it clear that FetishEyes Mascara will quickly become a must-have accessory for stars and wannabe-stars alike, with each consignment selling at the speed of sound.
Lightning-fast marketing is Pat's tradition. Having a quick eye for industry trends, she offers her fans exactly what they long and eagerly needed. One has only to recall that her first Gold 001 pigment was sold out in just 6 minutes.