How do you turn from being a victim of advertising into a responsible consumer?

Lifestyle

Almost all sociologists agree that we live in an age of consumerism, when the problem of excessive consumption threatens if not financial, then definitely environmental disaster, because of ever-increasing amounts of garbage and lack of its processing facilities.

 

Shopping list

Despite sounding boring, it will help achieve a few goals at once: not forgetting about the necessary purchases, not buying unneeded things by avoiding emotional, spontaneous decisions, and planning the financial part.

 

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Put off the purchase for a day

It has long been proven that it is often the fact of purchase which is important to us, not a purchased thing. Psychologists have named this process “a shopping spree”, when we want badly to get moral satisfaction from buying here and now. However, it often turns out that the thing you bought is not right for you or doesn’t harmonize with the rest of your wardrobe, interior, or that you don’t need it at all.

 

Don’t make purchases if you are in a bad temper

When you are upset, your boss chewed you out or it’s simply not your day, better indulge in a cup of hot cocoa at a nearby restaurant rather than taking your negative emotions out in a store by buying things that you wouldn’t even pay attention to in good spirits.

 

Sacrifice

Personal charity from the heart allows you to make room for new things and help someone who needs your old ones. Moreover, studies recently conducted in Britain show that an average of 57 items were found in the wardrobe of every British citizen, which they never wore. The situation in the world can hardly be very different.

 

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Environmental friendliness

Don’t neglect the composition. Remember that lurex, sequins and other embellishments are all plastic which will last for more than 450 years on this planet. Also, in the production of polyester, toxic substances are emitted, which poison the soil and water. The following apps will help you better understand the information on the label: My EP&L from international fashion conglomerate Kering, and Good on you—a fast escalating startup by two Australians.

 

Review your wardrobe

Once a year, preferably before Christmas or shopping tours, review your wardrobe. There is only one criterion: “Does this thing bring me joy?” If the answer is “no,” there can be no excuses like “I might put that on near my summer house” or “I can wear that while walking the dog.” With the junk, act as you please: give it to your friends, donate to charity or bring it for recycling.

 

Quality

Stick to the rule “Less is more.” Buying one good expensive coat from a premium brand will replace at least 5 polyester coats from mass market stores, which you will have to update every season, because of their pretty tacky look.

 

Not by trend alone

When planning a purchase, answer honestly to the question whether it is a real necessity or just a tribute to fashion pushing us towards empty and thoughtless consumption, in an attempt to hit a trendy color, silhouette and brand.

 

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Conclusion

All the tips above including in which mood, immediately or the next day to buy something, which is better: eco-friendly or luxurious, come down to one thing—buy less. Otherwise, already in 20-30 years’ time, we will drown in a sea of ​​our own consumer waste.

Photos: fitza.me