Tom Ford is an expert in fashion film making. After making his debut as a director and getting global recognition, Tom decided to shoot his brand's spring campaign on his own. It came fancy, mysterious and dramatic. Steven Klein manages the camera. He piques our curiosity with interval day and night demos the perception of which is intensified by swelling sound effects. Ford's passion to Hollywood pictures of 50's had its impact on the ad campaign. It makes you feel the glam of that time.
Karen Elson who is an ambassador of the new makeup line and Joan Smalls - the muses of the designer - took part in his campaign. Joan gets out of the car topless wearing sparkling bikini. The next shot caught her playing at chess on the back yard of her house. Decked out in a velvet pink jacket she covers her eyes with glasses from Tom Ford's new eyewear collection. Another shot shows Karen Elson sitting at the wheel of her car completely nude and fighting with her boyfriend. Wearing Tom Ford glasses makes her eyes the only part of her body that is not exposed.
Every look in demos brings a special sense. Throughout the whole campaign Ford place women as a driver literally and figuratively. He depicts women as dominating figures that are capable of taking the helm as of a car so of their own lives. Tom Ford's view of the Woman is strength, independence. It is not just fashion anymore. This is a vibe for modern fashion industry.