The term “unisex” changed to “agender”, the cultivation of which gave creative director of Italian fashion house Gucci Alessandro Michele a permanent title of fashion revolutionary.
The G-Timeless watch collection has been updated with models bearing the house’s signature symbols: golden and silver bees, snakes and the logo with interlocking Gs. The straps either echo the case design or contrast with it, adding a touch of exotic with python prints or the trademark Gucci green and red stripes.
In a new line dubbed Grip, the timepieces have openings resembling gauges on a car’s dashboard, displaying the hour, minute and date.
It is yet to be revealed who the face of the watch collection will be. In the meantime, the incredible Florence Welch—frontwoman of the amazing indie-pop-rock band Florence and the Machine—stars in the accessories campaign for Gucci.