A young supermodel Kaia Gerber made fashion debut in her first Chanel campaign. 16-year old daughter of Cindy Crawford presented a new Chanel accessories line Spring-2018.
In gorgeous black-and-white images Kaia is demonstrating the exquisite beauty of her miles-long limbs, magnificent, sleek figure and quilted handbags. Gerber's look is stylized: in every image the model is garbed in white dresses. The choice is obvious - this is a hint at purity, youth and eternal beauty that embodies talented, legendary and unique Coco Chanel.
The promotional campaign visually tells the story beyond time and generations, this is a story of fashion and relationships between a woman and her handbags. Giving pride of place to the image of a young girl and recognizable past will play into the hands of Chanel: expansion of the influence on the fashion-industry, new collaborations and creative experiments.